Favicon
A favicon is a small 16×16 pixel icon that serves as
branding for your website. Its main purpose is to help visitors locate your
page easier when they have multiple tabs open. Due to their tiny size, favicons
work best as simple images or one-to-three characters of text. Favicons are not
to be confused with logos but are
sometimes the same. Due to its small size and resolution, the favicon may need
to be an even smaller sizer or part of a company’s original logo.
Favicons are found next to anything that identifies your
website. This includes bookmarks, tabs, toolbar apps, history results, and
search bars.
Creating a favicon is a small but important step to setting
up a business website. It adds legitimacy to your site and helps boost your
online branding as well as trust from potential consumers. They are an
immediate visual marker for the website which enables easy and quick
identification for web users as well as unifies all of the various browser
components into a well branded browsing experience.
Are Favicons important for SEO?
Favicons are not directly responsible for your Search Engine
Optimization, however, they are indirectly responsible and are an important
tool for improving your ranking on search engines.
Below are some examples of ow Favicon can help your SEO.
User Friendly Websites Lead to Increased Use:
Having a user friendly website indirectly improves your
search engine rankings. Having a favicon visible on your browser tabs,
bookmarks, history archives and so on helps your users save time by allowing
them to identify and browse your website without difficulties, therefore
increasing the likelihood of user interaction with your website. This will
improve time spent and interactions with your website meaning that more eyes will
be on your website for longer, therefore improving your SEO.
Bookmarks:
A favicon gives you an advantage over websites that don’t
use one. The Chrome browser by Google deducts certain search ranking signals
for websites bookmarked on the web. If you don’t have a favicon on your website
then you may miss out on the chance of being bookmarked on the Chrome browser,
indirectly missing out on one of many search ranking signals. Also, getting
bookmarked and then visually standing out in that list of bookmarks due to your
favicon puts your website in a better position to be revisited by users. All
this increases your website traffic and SEO.
Branding and Visibility:
A favicon is a visual representation of your website and
business, so users will identify with your brand based on the favicon you use.
SEO is all about branding and marketing and the more visible your website is,
the more users are likely to click on your website and remember who you are.
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